Free local shipping > HKD$500 | Free international shipping > HKD$1000

LONDON FASHION WEEK

LONDON FASHION WEEK

YOUR GAME IS BIGGER THAN YOUR REALITY 

Blind by JW New collection launch at London Fashion Week 2020 

Despite the beauty of Hong Kong and its people, the urban density of the city is suffocating and therefore sometimes we want to encourage people to get rig of the hustle and bustle, and just to explore more.

The collection starts with a strong city look in a cold vibe – we want our audience to be confident in the way they are living and to enjoy some unrealistic daydream moments. The collection merges different city cultures, by infusing elements of the British tailored jackets and padded coats using Tartan Scottish wool silk and new checked double jersey, with a modernised shifted mandarin collar paired with the Asian wrapped trousers created with an innovative approach.

The collection also involves contemporary transformation of some classic and easy pieces like printed silk blind shirts and knitted cardigans using eco-friendly yarn made of pre-consumed wool and recyclable polyester. There are QR codes on our prints that city travellers can scan and get access to the metro maps of landmarks in different cities.

All these go to a combination of realistic thoughts and unrealistic fantasies towards the world